Frequently Asked Questions

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What does Ugly Egg do?

Ugly Egg is a marketing analytics consulting firm that helps businesses optimize their marketing spend, improve customer acquisition, and drive revenue growth through data-driven strategies. We specialize in marketing measurement, experimentation, budget optimization, and customer insights.

Who do you work with?

We work with startups, small and medium businesses, and enterprise brands across industries like tech, e-commerce, hospitality, consumer goods, and retail. Whether you're just starting to invest in analytics or looking to scale efficiently, we tailor solutions to your needs.

How can marketing analytics help my business?

Marketing analytics helps you:

  • Understand what's working—which channels drive real ROI
  • Cut wasted spend—optimize budget allocation for maximum impact
  • Improve customer acquisition & retention—target the right people with the right message
  • Test & refine strategies—run A/B tests and experiments to continuously improve performance

What makes Ugly Egg different from other analytics firms?

We focus on customized, actionable insights—not one-size-fits-all reports. Our team has real-world experience leading analytics at top companies like Dropbox, Nike, MGM Resorts, Groupon, and Unilever, and we bring that expertise to businesses of all sizes without the enterprise-level price tag.

Do I need a data team to work with you?

No! We work with businesses at all levels of data maturity. Whether you have a dedicated analytics team or are just starting to explore data-driven marketing, we'll help you build a strategy that fits your resources and goals.

How do you charge for your services?

We offer flexible pricing models, including:

  • Project-based pricing – For one-time analyses or strategy development
  • Ongoing consulting retainers – Continuous support and optimization
  • Hourly consulting – For specific questions or short-term needs

How long does it take to see results?

It depends on the project, but most businesses start seeing actionable insights within the first few weeks. For longer-term strategies like Marketing Mix Modeling and attribution improvements, we provide continuous optimizations for sustained growth over time.

How do we get started?

Simple! Schedule a free consultation with us, and we'll discuss your business goals, current marketing challenges, and how data can help you grow smarter. From there, we'll recommend a customized approach to maximize your marketing impact.