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Reimagining the future of marketing

Turning Data into Growth



With years of experience in marketing data science, we've seen firsthand how tough it is for startups and growing businesses to scale without the right data. That's why we started Ugly Egg—to provide customized analytics solutions that help you make smarter decisions, optimize your budget, and drive real growth without breaking the bank. No fluff, just strategies that work.

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The team that powers it

Ann Nguyen

Ann Nguyen

Chief Executive Officer/Founder

With 9 years of experience in marketing analytics and data science, Ann Nguyen has helped businesses—ranging from Fortune 500 companies to fast-growing startups—turn data into smarter marketing decisions. She has worked with industry leaders like Dropbox, ezCater, Nike, and Unilever, leading initiatives in marketing measurement, experimentation, and budget optimization.

Industries & Companies Worked In:
  • Tech & SaaS: Dropbox, ezCater

  • Retail & E-commerce: Nike, Unilever, iFIT/NordicTrack

  • Marketing & Advertising: Mindshare, Rain the Growth Agency

  • Startups & SMBs: Founded and scaled a marketing consulting firm from scratch
Core Expertise:
  • Marketing Measurement & Analytics: Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), ROI Forecasting

  • Experimentation & Data Science: A/B Testing, Incrementality Testing, Causal Inference, Bayesian & Linear Modeling

  • Budget & Performance Strategy: Budget Optimization, Customer Segmentation, Paid & Owned Media Optimization

  • Go-To-Market & Growth Strategies: International Expansion, Channel-Level Performance Analysis, Demand Generation
Andrew Newland

Andrew Newland

Chief Strategy Officer/Co-Founder

Andrew Newland is an analytics leader with over 14 years of experience driving data-informed marketing strategies across multiple industries. He has led analytics teams at MGM Resorts, BJ's Restaurants, Groupon, Nike, and Comcast, specializing in marketing measurement, experimentation, and customer insights to optimize performance and drive revenue growth.

Industries & Companies Worked In:
  • Hospitality & Entertainment: MGM Resorts

  • Restaurant: BJ's Restaurants

  • Tech & E-commerce: Groupon, Nike

  • Telecommunications: Comcast
Core Expertise:
  • Marketing Measurement & Optimization: Unified Marketing Measurement (MMM + MTA), Marketing Attribution, ROI Forecasting

  • Experimentation & Testing: A/B Testing, Matched Market Testing, Customer Journey Analysis

  • Growth & Go-To-Market Strategy: Customer Segmentation, Demand Forecasting, Marketing Media Strategy

  • Performance Analytics & Budgeting: Marketing Spend Optimization, Digital & Paid Media Analysis